Mediascope executed high-impact launch and consideration campaigns for leading smartphone brands on GSMArena, leveraging a full-funnel mix of premium display formats across desktop and mobile to reach high-intent mobile shoppers at the moment of active research.
The campaigns covered both brand discovery and direct product consideration journeys through seamless landing integrations — spanning flagship launches, mid-segment releases and high-impact roadblock executions.
When consumers visit a mobile research platform 6.4 times before making a purchase decision, they are not browsing – they are buying.
GSMArena is India’s most revisited mobile research platform, with an average of 6.4 visits per user (Comscore Dec 2025) and highest Average Minutes per Visit at 2.3 minutes (Comscore Jan 2026)
While most digital platforms attract casual or discovery-led traffic, GSMArena consistently captures users at peak purchase intent.
Its audience returns repeatedly because they are:
For the smartphone launches delivered in this case study across Nothing, Samsung, Redmi and Tecno this translated into campaigns being served inside high-intent research moments, not passive scrolling environments.
CTR 0.21%
CTR 0.20%
CTR 0.20 %
CTR 0.22%
CTR 0.16%
Desktop Formats
Mobile Formats
This ensured uninterrupted brand presence across both discovery and deep-research environments.
GSMArena continues to deliver a high-intent, research-led audience for smartphone brands making it a powerful platform for:
Launch amplification, sustained visibility, and performance-driven consideration at scale.
TIME Make in India Awards
Launch of Vivo’s IQOO3 on GSMArena
Travel + Leisure Travel Advisory Board’s visit to India
Mediascope is a strategic media partnerships firm specializing in connecting organizations with premium thought leadership platforms. Since 2008, we have served as the trusted liaison between clients and Financial Times Live, delivering measurable business outcomes through expertly managed event engagements.
