India’s emergence as a global manufacturing and investment destination has been shaped not only by policy and economic reform, but also by the ability to communicate that transformation credibly to international investors, business leaders, and policymakers. Through strategic collaborations with many of the world’s most influential international media brands https://www.mediascope.co.in/media/ , Mediascope has helped amplify India’s growth story across global business, policy, and broadcast ecosystems.
Creating Global Validation for India’s Manufacturing Story
One of the most significant initiatives under the Make in India movement was the launch of the TIME India Awards created to recognise excellence and innovation in Indian manufacturing.
At a time when India’s manufacturing ambitions were accelerating globally, the initiative aimed to build international credibility and create independent validation among investors, policymakers, and industry leaders.
TIME partnered with McKinsey & Company as the knowledge partner for the initiative, evaluating nearly 3,000 manufacturing companies across India before selecting finalists and winners across three categories:
Strategic Highlights
Impact
Investors
Enhanced confidence in India as a scalable and globally competitive manufacturing destination.
Indian Enterprises
Created international visibility and recognition for Indian manufacturing and innovation leaders.
Government & Policy Stakeholders
Strengthened Make in India’s positioning as a credible, investible, and globally relevant initiative.
The initiative established a benchmark for how international media partnerships can support economic diplomacy, national branding, and investor perception.
Positioning India Among the World’s Most Influential Business Leaders
India’s engagement with Fortune Global Forum created a direct bridge between Indian policymakers and some of the world’s most influential CEOs, investors, and multinational decision-makers.
The Fortune Global Forum is among the world’s premier gatherings of global business leadership, bringing together Fortune Global 500 executives, innovators, policymakers, and investors to discuss the future of business and global trade.
As part of India’s participation, the Ministry of Commerce & Industry leveraged the platform to showcase India’s manufacturing ambition, investment ecosystem, and economic reforms before an elite international audience.
Key Integrations Included
Fortune Global Forum Leadership Engagements
Exclusive Global CEO Access
A pre-conference dinner in New York brought together Fortune 500 CEOs and senior global executives representing approximately USD 4.5 trillion in combined market capitalisation.
Attendees included leadership from:
High-Impact Brand Integration
The initiative included extensive Make in India branding and experiential integration across the Forum:
Campaign Performance
The campaign achieved:
Strategic Impact
Expanding India’s Storytelling Across Global Broadcast Audiences
Today, Mediascope’s international media ecosystem has further expanded with CNN International, adding a powerful global broadcast and cross-platform storytelling dimension to strategic nation-branding and investment narratives.
CNN International brings unmatched global reach across television, digital, social, branded content, and premium audience environments, enabling large-scale visibility among international business leaders, policymakers, affluent travellers, and global consumers.
The Make in India and CNN partnership evolved into a large-scale multi-platform global campaign that leveraged CNN’s audience-first ecosystem across mobile, app, desktop, social, television, and on-ground experiences.
Key CNN Initiatives
India’s Big Chance
The campaign launched with a special half-hour show hosted by Fareed Zakaria featuring conversations with senior Indian leadership and influential business figures, including India’s Finance Minister and the Chairman of Reliance Industries.
CNN Money India
For the first time, CNN Money launched a dedicated India section, creating an international platform focused on India’s business, economic, and investment stories.
India 2020 Theme Week
CNN developed a thematic content initiative profiling entrepreneurs, innovators, and emerging businesses shaping India’s future.
The initiative included:
India 20 Under 40
A recurring editorial and video-led initiative showcasing India’s next generation of entrepreneurs, innovators, and business leaders.
In the Making
CNN developed an immersive eight-part video series focused on Indian manufacturing, innovation, infrastructure, and industrial transformation.
CNN CREATE Branded Content Experience
CNN’s in-house creative studio, CREATE, produced a customised digital branded content experience for Make in India, combining immersive storytelling, digital engagement, and social amplification.
The campaign achieved:
CNN CREATE also produced television commercials focused on India’s infrastructure and energy sectors.
Data-Driven Audience Targeting
Throughout the campaign, CNN leveraged its audience intelligence and targeting capabilities to ensure Make in India messaging reached relevant global business, investor, and industry audiences.
CNN Asia Business Forum
CNN further extended the partnership through the CNN Asia Business Forum in Bengaluru, bringing together more than 300 senior business leaders, CEOs, entrepreneurs, and policymakers for discussions on innovation, investment, and economic transformation.
The forum reinforced India’s growing reputation as a future-facing innovation and business destination.
Strategic Impact
The CNN partnership significantly amplified India’s global visibility through:
Together, these initiatives demonstrated how global media ecosystems can shape international perception, strengthen investor confidence, and support national growth narratives at scale.
Collectively, these initiatives demonstrate how trusted global media ecosystems can shape international perception, strengthen investor confidence, and elevate national narratives on the world stage.
Across TIME, Fortune, and CNN International, the approach combined:
The result was a globally amplified narrative that positioned India not only as a fast-growing economy, but as a credible, future-focused destination for manufacturing, investment, innovation, and global business leadership.
Collectively, these initiatives demonstrate how trusted global media ecosystems can shape international perception, strengthen investor confidence, and elevate national narratives on the world stage. Across TIME, Fortune, and CNN International, the approach combined:
The result was a globally amplified narrative that positioned India not only as a fast-growing economy, but as a credible, future-focused destination for manufacturing, investment, innovation, and global business leadership.
TIME Make in India Awards
Launch of Vivo’s IQOO3 on GSMArena
Travel + Leisure Travel Advisory Board’s visit to India
Mediascope is a strategic media partnerships firm specializing in connecting organizations with premium thought leadership platforms. Since 2008, we have served as the trusted liaison between clients and Financial Times Live, delivering measurable business outcomes through expertly managed event engagements.
