Mediascope - Driving Premium Consideration for Airline Brands

Connecting global airlines to India’s most valuable travellers and taking Indian carriers to the world

The Context

India’s premium traveller is high-value but hard to capture. Reaching them requires more than scale:
  • Affluent, globally mobile audiences
  • Frequent international travellers
  • Trusted, brand-safe environments
  • Measurable engagement without compromising positioning

The Challenge

Across both global and Indian airline brands:

  • Fragmented premium audiences
  • Pressure to deliver performance and brand stature simultaneously
  • Intense competition across domestic and international routes

The brief is clear: drive meaningful engagement, not just impressions.

The Mediascope Solution

Mediascope delivers integrated access to premium audiences through a single, coordinated ecosystem:

1. Precision Digital (India)

  • Luxury commerce platforms (high-intent audiences)
  • Global editorial environments (CNN, Bloomberg, BBC)
  • Context-led targeting aligned to travel behaviour

Campaign Performance

KLM - Tata CliQ Luxury
0 M

CTR 0.86%

Cathay Pacific - CNN+Bloomberg
0 M

CTR 0.2%

Emirates - BBC
0 M

CTR 0.12 %

2. Cultural & Experiential Platforms

  • Partnerships with India’s leading cultural institutions like NCPA
  • Access to high-value cultural moments and communities across India
  • Bespoke brand integrations

3. Premium Publishing & Content

  • Platforms including LuxeBook, Taj, Leela, Mercedes-Benz me
  • Direct access to HNI/UHNI audiences
  • Controlled, high-trust distribution

4. Global Reach for Indian Carriers

  • International media access and planning
  • Consistent premium positioning across markets
  • Supporting brands like Air India, IndiGo, Akasa Air as they scale globally

Campaign Details

Mediascope enabled Air India to engage Asian communities across the UK by leveraging a network of high-trust, locally relevant media platforms:

Execution

  • Full-page and premium ad placements in publications such as Asian Trader and Eastern Eye
  • These publications are widely consumed within South Asian business and community networks
  • A high frequency radio campaign in Lyca, Sunrise, and Panjab radio targeting regional Asian audiences
Asian Trader Page 4 Asian Trader Page 5 Eastern Eye Feb 27 Page 1 Eastern Eye Feb 27 Page 2 Eastern Eye Feb 20 Page 1 Eastern Eye Feb 20 Page 2 Asian Trader Page 1 Asian Trader Page 2 Asian Trader Page 3 Sunrise Radio Lyca Radio Panjab Radio Eastern Eye Asian Trader Logo Asian Trader Page 4 Asian Trader Page 5 Eastern Eye Feb 27 Page 1 Eastern Eye Feb 27 Page 2 Eastern Eye Feb 20 Page 1 Eastern Eye Feb 20 Page 2 Asian Trader Page 1 Asian Trader Page 2 Asian Trader Page 3 Sunrise Radio Lyca Radio Panjab Radio Eastern Eye Asian Trader Logo

The Mediascope Advantage

Most partners offer channels. Mediascope offers an ecosystem:

Digital + Culture + Content + Global distribution

This ensures airline brands are present:

  • Where decisions are made
  • Where aspiration is built
  • Where premium audiences engage

Influence is not about visibility alone and Mediascope delivers the right audience, in the right environment, with measurable impact –  across India and beyond.

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About Mediascope

Mediascope is a strategic media partnerships firm specializing in connecting organizations with premium thought leadership platforms. Since 2008, we have served as the trusted liaison between clients and Financial Times Live, delivering measurable business outcomes through expertly managed event engagements.

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