Objective

Reinforce Tamil Nadu’s industrial competitiveness and promote the Tamil Nadu Global Investors Summit among global business decision-makers.

Execution

• Financial Times global editions for international investor visibility during Davos
• Investment-led narrative positioning Tamil Nadu as a manufacturing and industrial hub
• Strategic airport branding across key global transit hubs:
  • Dubai International Airport
  • Changi International Airport
• One-month presence in high-traffic zones targeting senior business travellers and decision-makers